PROBLEM
Framer is a powerful tool, but for many aspiring designers and developers, learning it feels intimidating due to a lack of structured, approachable resources. Switchlab aimed to fill that gap by launching a course platform—but it lacked a clear brand identity and engaging digital presence to attract and retain learners. The challenge was to create a brand and website that felt creative, modern, and easy to navigate, while staying aligned with the product’s educational purpose.
2025
Switchlab
SOLUTION
Backswitch crafted a bold, forward-thinking brand for Switchlab—blending playful motion, modern type, and vibrant gradients to reflect the dynamic nature of Framer itself. The visual identity was paired with a website built directly in Framer, focusing on clarity, smooth user experience, and engaging transitions to mirror what students would learn. The result is a cohesive, design-first platform that elevates Switchlab as a credible and exciting space for learning interactive design.
