PROBLEM
Maverick, an AI-powered chatbot designed for B2B companies, needed a website that could clearly communicate its value in a crowded tech market. Despite having a powerful product that streamlines operations and enhances customer engagement, its digital presence lacked clarity, hierarchy, and a visual identity that reflected its innovative edge. The challenge was to position Maverick as both professional and future-forward—without overwhelming users with technical jargon.
2025
Maverick
SOLUTION
Backswitch crafted a bold, forward-thinking brand for Switchlab—blending playful motion, modern type, and vibrant gradients to reflect the dynamic nature of Framer itself. The visual identity was paired with a website built directly in Framer, focusing on clarity, smooth user experience, and engaging transitions to mirror what students would learn. The result is a cohesive, design-first platform that elevates Switchlab as a credible and exciting space for learning interactive design.
