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Branding & Web Experience for a Framer Learning Hub

Branding & Web Experience for a Framer Learning Hub

Branding & Web Experience for a Framer Learning Hub

Branding & Web Experience for a Framer Learning Hub

PROBLEM

Framer is a powerful tool, but for many aspiring designers and developers, learning it feels intimidating due to a lack of structured, approachable resources. Switchlab aimed to fill that gap by launching a course platform—but it lacked a clear brand identity and engaging digital presence to attract and retain learners. The challenge was to create a brand and website that felt creative, modern, and easy to navigate, while staying aligned with the product’s educational purpose.

2025

WEB DESIGN

Switchlab

SOLUTION

Backswitch crafted a bold, forward-thinking brand for Switchlab—blending playful motion, modern type, and vibrant gradients to reflect the dynamic nature of Framer itself. The visual identity was paired with a website built directly in Framer, focusing on clarity, smooth user experience, and engaging transitions to mirror what students would learn. The result is a cohesive, design-first platform that elevates Switchlab as a credible and exciting space for learning interactive design.

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Let's unlock your business potential with our comprehensive solutions.

Supported by our trusted partners

Let's unlock your business potential with our comprehensive solutions.

Supported by our trusted partners

Let's unlock your business potential with our comprehensive solutions.

Supported by our trusted partners