PROBLEM
In a crowded and highly competitive home cleaning market, many service providers struggle to build trust and stand out. BersihKlin came with a clear vision but lacked a distinctive brand identity that could communicate professionalism, safety, and reliability—key values for customers when inviting a cleaning service into their homes. The challenge was to create a look and feel that was both modern and warm, functional and approachable.
2025
Bersihklin
SOLUTION
Backswitch developed a full brand refresh for BersihKlin, starting from the ground up—logo design, color palette, typography, and visual language. The identity was crafted to reflect cleanliness, simplicity, and trustworthiness, with soft, clean tones and rounded elements to convey a friendly and accessible service. We also created adaptable brand assets for digital and print use, ensuring consistency across social media, booking platforms, uniforms, and packaging—helping BersihKlin position itself as a modern, reliable, and customer-first home cleaning brand.
