PROBLEM
Picklepals, a rapidly growing and leading pickleball community in Jakarta, needed a strong visual identity to attract more members. As a new community, they required cohesive branding to establish their presence and encourage people of all skill levels to join and engage with the sport.
2024
Picklepals
SOLUTION
The “Picklepals” community now has a unique, inviting brand identity, featuring friendly mascots, beginner-friendly signage, and branded gear to foster inclusivity. Custom apparel and stickers further enhance recognition, making Picklepals synonymous with a fun, welcoming pickleball experience.