PROBLEM
In the era of fragmented digital presence, creators and small brands struggle to unify their content across platforms. They need a simple, stylish space to showcase links, products, and media without the hassle of building a full website. However, most link-in-bio tools are either too rigid, too cluttered, or lack brand personality—leaving users with generic pages that don’t reflect their identity or support their growth.
2025
Floq
SOLUTION
Backswitch redesigned FLOQ’s user experience to empower creators from the first click. We crafted a guided onboarding flow, intuitive customization tools, and a flexible page builder that balances simplicity with style. The interface allows users to design a unique, branded hub in minutes—complete with drag-and-drop blocks, social integrations, and analytics. The result is a lightweight, personal microsite platform that gives creators control, clarity, and credibility—all in one link.
