PROBLEM
As padel gains popularity, many new venues struggle to differentiate themselves beyond just offering a court. Padelier wanted to position itself not just as a place to play, but as a lifestyle brand—a playful, stylish hub for a new generation of padel players. However, it lacked a visual identity and digital presence that could express that energy and attract the right audience, especially younger and design-conscious players.
2025
Padelier
SOLUTION
Backswitch crafted a brand and web experience that blends sport with sophistication. With a playful yet refined identity—featuring dynamic typography, vibrant colors, and fluid shapes—we gave Padelier a unique voice in the growing padel scene. The website was designed to reflect movement, community, and ease of access, complete with court booking features and merch-ready layouts. The result is a standout brand that elevates padel into a curated, culture-driven experience.
