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Fresh Padel Sport Brand
Fresh Padel Sport Brand
Sport Meets Style in a Fresh Padel Brand
2025
Padelier
Scope of Work
As padel grows in popularity, many new venues face challenges in standing out beyond simply providing courts. Padelier wanted to establish itself not just as a sports venue, but as a lifestyle brand a stylish, playful hub for a new generation of padel players. However, it lacked the visual identity and digital presence needed to express that energy and connect with younger, design-conscious audiences.
The Solution
Backswitch created a brand and web experience that blends sport with sophistication. Through a playful yet refined identity featuring dynamic typography, soft colors, and elegant ornament we helped Padelier carve out a distinct voice in the expanding padel scene.
Fun Yet Elegant Design Style
We developed a visual identity that balances playfulness with sophistication. Soft colors, refined details, and dynamic type create a brand style that feels modern and inviting.
Instagram Post to Increase Brand Awareness
Branded social media content was designed to showcase Padelier’s lifestyle-focused identity. Instagram posts and stories highlight the energy of the brand, boosting awareness and engagement with younger audiences.
Pretty Padel Uniform
We extended the identity into uniforms, combining functionality with stylish details. These uniforms strengthen recognition while giving players a sense of belonging to a modern padel community.
