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Pickleball Community Visual Identity
Pickleball Community Visual Identity
Branding for Pickle Pals, a friendly, inclusive, and energetic community for pickleball enthusiasts of all levels.
2024
Picklepals
Scope of Work
Picklepals, a fast-growing pickleball community in Jakarta, needed a strong and consistent visual identity to attract new members. As a new community, cohesive branding was essential to establish its presence and encourage participation from players of all skill levels.
The Solution
Today, Picklepals has a distinct and inviting brand identity, complete with friendly mascots, beginner-friendly signage, and branded gear that promotes inclusivity. Custom apparel and stickers further strengthen recognition, making the brand synonymous with a fun and welcoming pickleball experience.
Fun and Casual Vibes Illustration
We designed playful illustrations and mascots that capture Picklepals’ friendly spirit. These visuals highlight the casual, welcoming nature of the community, making the sport more inviting for newcomers.
Boost Marketing with Instagram Stories
Social media assets were created to support Picklepals’ online presence, including Instagram stories and shareable content. This helped grow awareness, attract new members, and build stronger community engagement.
Increase Brand Awareness in Daily Life
Custom apparel and stickers extend Picklepals’ presence into daily life. These branded items not only promote recognition but also foster a sense of belonging and pride among community members.
