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Mochi Shop Branding
Mochi Shop Branding
Fun & cute branding for Megumochi, a new mochi shop.
2025
Megumochi
Scope of Work
Megumochi is a small home-based business inspired by Japanese and Taiwanese mochi traditions. It offers both classic and experimental flavors, serving as a delightful snack and a thoughtful option for holiday hampers. To grow, Megumochi needed a logo that conveyed a clean and neat feeling while also capturing the pillowy softness and comforting nature of mochi.
The Solution
We designed a logo and brand guidelines that reflect Megumochi’s blend of traditional and innovative flavors. The identity combines a clean, approachable style with playful elements to evoke the softness and joy of mochi. This branding approach not only creates a visually appealing presence but also fosters trust and connection with customers enjoying Megumochi as snacks or as part of festive gifts.
Cute Mochi Store Character Design
We created a character-inspired design element that adds playfulness and charm to the brand. This character highlights Megumochi’s friendly personality and makes it more relatable to customers.
Cute Mochi Store Packaging Design
The packaging was designed to be clean, fun, and gift-ready, balancing a neat look with playful details. It communicates softness while making Megumochi ideal for both daily treats and hampers.
Increase Awareness in Social Media
We developed social media assets that showcase the brand’s charm in a consistent and engaging way. These designs help increase visibility, connect with new audiences, and build stronger customer loyalty.
