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Framer Learning Hub Web Design
Framer Learning Hub Web Design
Branding & web design for Switchlab, framer learning hub.
2025
Switchlab
Scope of Work
Framer is a powerful design tool, but for many new designers and developers, learning it can feel overwhelming due to limited approachable resources. Switchlab set out to bridge this gap with a course platform, but lacked a distinct brand identity and engaging digital presence to connect with learners. The challenge was to create a brand and website that felt modern, creative, and easy to use while reinforcing the platform’s educational mission.
The Solution
Backswitch developed a bold and forward-looking brand identity for Switchlab, combining playful motion, modern typography, and vibrant gradients to reflect the dynamic spirit of Framer. This identity was paired with a website built directly in Framer, emphasizing clarity, smooth navigation, and engaging transitions that echo what students would experience in the course. The outcome is a cohesive, design-driven platform that positions Switchlab as a credible and inspiring hub for learning interactive design.
Branding for Framer Learning Hub
We created a strong brand identity for Switchlab using modern typography, thoughtful logo design, and a vibrant color palette. This visual language captures the creativity of Framer and builds credibility with learners.
Pricing Transparency
Clear and transparent pricing was designed into the platform, making it simple for learners to understand their options. This openness helps build trust and reduces barriers to enrollment.
Mobile-Friendly Learning Hub
The website was designed to be fully responsive, ensuring a seamless experience across devices. Students can access content anytime, making learning more flexible and accessible.









