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Modern Home Cleaning Fresh Identity
Modern Home Cleaning Fresh Identity
Fresh branding for Bersihklin, modern home cleaning.
2025
Bersihklin
Scope of Work
In a crowded and competitive home cleaning market, many providers struggle to build trust and differentiate themselves. BersihKlin entered with a clear vision but lacked a distinctive brand identity to communicate professionalism, safety, and reliability qualities customers value when welcoming a cleaning service into their homes. The challenge was to craft a brand that felt modern yet warm, functional yet approachable.
The Solution
Backswitch delivered a complete brand refresh for BersihKlin, including logo, typography, color palette, and visual language. The new identity reflects cleanliness, simplicity, and trustworthiness, using soft tones and rounded elements to convey a friendly and reliable service. Adaptable brand assets were also created for digital and print from social media to uniforms and packaging ensuring consistency and strengthening BersihKlin’s presence as a modern, customer-focused home cleaning brand.
Define Brand Identity for Modern Home Cleaning
We built a new brand identity for BersihKlin that balances professionalism with warmth. Clean typography, soft tones, and rounded design elements convey safety, trust, and approachability.
Increase Brand Awareness with Instagram Post
To boost recognition online, we created adaptable digital assets for social media. These visuals highlight BersihKlin’s services while reinforcing a consistent, modern identity across platforms.
Brand Spot in Real Life
The refreshed identity was applied across uniforms, cleaning supplies, and print materials. This consistency makes the brand recognizable in daily interactions, strengthening trust with customers.
